1. Timeline Overview
2-3
Weeks - Option A
3-4
Weeks - Option B
5-6
Weeks - Option C
Timeline Assumptions
Timelines assume prompt client feedback (within 2 business days), availability of existing brand assets and project photos, and no major scope changes. Delays in client deliverables may extend the timeline accordingly.
2. Option A Timeline: Brand Refresh + Single Page
Total Duration: 2-3 weeks
Week 1
Discovery & Brand
- Kickoff call - Gather requirements, brand assets, content
- Logo refinement and cleanup
- Colour palette and typography selection
- Website wireframe and structure
Week 2
Design & Development
- Single page design concept
- Client review and feedback
- Development build
- Content integration
Week 2-3
Review & Launch
- Client review on staging
- Revision round
- Final testing (mobile, forms, speed)
- Launch and handover
Option A Milestones
| Milestone | Week | Deliverable |
|---|---|---|
| M1 | End Week 1 | Brand elements + wireframe approved |
| M2 | Mid Week 2 | Design concept approved |
| M3 | End Week 2-3 | Website launched |
3. Option B Timeline: Brand Refresh + Multi-Page
Total Duration: 3-4 weeks
Week 1
Discovery & Brand
- Kickoff call - Requirements, brand assets, content
- Logo refinement and cleanup
- Colour palette and typography selection
- Site architecture and wireframes for all 5 pages
Week 2
Design
- Homepage design concept
- Client review and feedback
- Interior page designs (About, Services, Projects, Contact)
- Mobile responsive designs
Week 3
Development
- Frontend development - all pages
- Contact form integration
- Portfolio/gallery functionality
- Content integration
Week 3-4
Review & Launch
- Client review on staging
- Revision rounds (up to 2)
- SEO setup and testing
- Launch and handover documentation
Option B Milestones
| Milestone | Week | Deliverable |
|---|---|---|
| M1 | End Week 1 | Brand elements + wireframes approved |
| M2 | End Week 2 | All page designs approved |
| M3 | Mid Week 3 | Development complete - staging review |
| M4 | End Week 3-4 | Website launched + handover |
4. Option C Timeline: Full Brand Identity + Multi-Page
Total Duration: 5-6 weeks
Week 1
Discovery & Strategy
- Kickoff call - Deep dive requirements
- Brand strategy session
- Competitor analysis review
- Brand positioning and messaging framework
Week 2
Brand Identity
- Logo concepts (redesign or significant refinement)
- Client review and selection
- Logo refinement and finalisation
- Colour palette development
- Typography system selection
Week 3
Brand System & Website Design
- Extended visual identity (patterns, icons)
- Photography style direction
- Site architecture and wireframes
- Homepage design concept
Week 4
Website Design Complete
- Interior page designs
- Animation concepts and specifications
- Logo animation design
- Client design approval
Week 5
Development
- Frontend development - all pages
- Animation implementation
- Logo animation development
- Contact form and portfolio functionality
- Case study template build
Week 5-6
Review, Launch & Handover
- Client review on staging
- Revision rounds (up to 3)
- Brand guidelines document finalisation
- Advanced SEO setup
- Launch and comprehensive handover
- Post-launch support begins (2 weeks)
Option C Milestones
| Milestone | Week | Deliverable |
|---|---|---|
| M1 | End Week 1 | Brand strategy and positioning approved |
| M2 | End Week 2 | Final logo approved |
| M3 | End Week 3 | Brand system + homepage design approved |
| M4 | End Week 4 | All page designs + animations approved |
| M5 | Mid Week 5 | Development complete - staging review |
| M6 | End Week 5-6 | Website launched + brand guidelines delivered |
5. Payment Milestones
Standard Payment Schedule (All Options)
| Payment | Timing | Percentage | Trigger |
|---|---|---|---|
| Deposit | Project start | 50% | Statement of Work signed |
| Final | Project end | 50% | Website launched |
Option C Alternative (3-Stage)
For the larger Option C project, a 3-stage payment schedule is available upon request:
| Payment | Timing | Percentage | Trigger |
|---|---|---|---|
| Deposit | Week 1 | 40% | Statement of Work signed |
| Mid-project | Week 3 | 30% | Logo and brand system approved |
| Final | Week 5-6 | 30% | Website launched |
6. Communication Plan
Regular Touchpoints
- Weekly progress updates - Email summary of work completed and upcoming tasks
- Design reviews - Video call or Loom walkthrough for each major design milestone
- Slack/Email - Available for questions and quick feedback throughout
Review Sessions
| Session | Format | Duration | Purpose |
|---|---|---|---|
| Kickoff | Video call | 45-60 min | Requirements, assets, expectations |
| Design Review | Loom + async or call | 30 min | Present concepts, gather feedback |
| Staging Review | Video call | 30 min | Walk through built site, collect changes |
| Handover | Video call + docs | 30 min | Launch confirmation, documentation |
7. Client Dependencies
Required from Client
The following items are needed from Infinity Steel Fixers to maintain the timeline:
Before Kickoff
- Existing logo files (AI, EPS, SVG, or high-res PNG)
- Any existing brand materials (business cards, uniforms, signage photos)
- Company information for About page
Week 1
- Project photos (minimum 6-10 high-quality images)
- List of services to feature
- Team photos (optional but recommended)
- Certifications/accreditations to display
During Project
- Timely feedback on designs (within 2 business days)
- Content review and approvals
- Contact form recipient email address
- Domain access (if transferring from current provider)
Timeline Impact
Delays in providing required materials or feedback will extend the project timeline proportionally. We recommend gathering project photos and company information before the kickoff call to ensure smooth progress.