Project Proposal

1. Project Overview

Client Background

Infinity Steel Fixers PTY LTD is an established steel fixing contractor (reo installation) currently operating in the Australian construction market. The company is now transitioning to a group structure to accommodate expansion into additional related services.

Project Objectives

• Establish a professional digital presence for the expanding group
• Create a clean, modern website that appeals to builders and concrete companies
• Refine or improve existing branding for the group structure
• Showcase services, completed projects, and company credibility
• Generate enquiries from mid to large builders

Target Audience

• Mid to large builders
• Concrete companies
• Commercial developers
• Infrastructure contractors
• Project managers and estimators

Requested Website Sections

• Home
• About
• Services
• Projects / Gallery
• Contact (enquiry form)

Design Direction

Clean, modern aesthetic. Client has referenced the Khally/GlobFam project (globfam.io) as a style they appreciate - featuring nature-inspired gradients, modular layouts, subtle animations, and clear information hierarchy.

2. Website Structure Options

Single Page Landing

A polished one-page site with smooth scroll navigation. All content (About, Services, Projects, Contact) flows vertically. Clean, modern, and effective for establishing presence quickly.

Example: globfam.io (the Khally project you referenced)

• Pros: Fast to develop, simple user experience, lower cost
• Cons: Limited SEO potential, harder to expand, less content depth
• Best For: Speed to market, budget-conscious projects

Multi-Page Website

Dedicated pages for each section (Home, About, Services, Projects/Gallery, Contact). More sophisticated structure with better SEO potential, allows deeper content per service, and scales well as the group expands.

Example: craefto.com

• Pros: Better SEO, room for detailed content, scalable, professional impression
• Cons: Higher cost, longer development time
• Best For: Companies planning to grow, B2B audiences, long-term investment

3. Option A: Brand Refresh + Single Page

Brand Deliverables

• Logo refinement and cleanup
• Core brand colours defined
• Typography selection
• Basic brand application guidelines

Website Deliverables

• Single page website with all key sections
• Smooth scroll navigation
• Services overview
• Projects gallery (up to 6 projects)
• Contact form with email notifications
• Mobile responsive design
• Fast loading performance
• Basic SEO setup

Technical Specifications

• Built on Next.js for speed and modern standards
• Deployed on Vercel (reliable, fast CDN)
• Contact form integration
• 1 round of revisions included

4. Option B: Brand Refresh + Multi-Page Website

Brand Deliverables

• Logo refinement and cleanup
• Core brand colours defined
• Typography selection
• Basic brand application guidelines

Website Deliverables

• 5-page multi-page website:
  • Home - Hero, services overview, trust signals, CTA
  • About - Company story, team, values, experience
  • Services - Steel fixing + expandable for future services
  • Projects/Gallery - Portfolio showcase with filtering
  • Contact - Enquiry form, location details, map
• Contact form with email notifications
• Mobile responsive design
• Fast loading performance
• Basic SEO setup (meta tags, structured data)
• Hosting guidance and handover documentation

Technical Specifications

• Built on Next.js for speed and modern standards
• Deployed on Vercel (reliable, fast CDN)
• Contact form integration with project type selection
• 2 rounds of revisions included

5. Option C: Full Brand Identity + Multi-Page Website

Brand Deliverables

• Brand strategy session - Positioning, audience, competitors
• Logo redesign or significant refinement
• Brand guidelines document - Comprehensive PDF covering:
  • Logo usage rules and clear space
  • Colour palette (primary, secondary, accent)
  • Typography system (headings, body, UI)
  • Photography style guide
  • Iconography style
  • Brand voice and tone
• Extended visual identity:
  • Pattern or texture system
  • Icon set (custom or curated)
  • Business card design

Website Deliverables

• Premium 5-page multi-page website with all Option B features, plus:
  • Subtle animations and micro-interactions
  • Logo animation on page load
  • Smooth page transitions
  • Hover effects and interactive elements
• Project case study template - Reusable format for showcasing future projects in detail
• Enhanced portfolio with project detail pages
• Advanced SEO setup

Technical Specifications

• Built on Next.js with advanced optimisations
• Deployed on Vercel with analytics
• Contact form with CRM-ready structure
• 3 rounds of revisions included
• Post-launch support (2 weeks)

6. Options Comparison

7. Recommendation

Given Infinity Steel Fixers' expansion into a group structure, Option C (Full Brand Identity + Multi-Page Website) is recommended for the following reasons:

Why Option C?

1. Group Structure Ready: A comprehensive brand identity will serve as the foundation for all future services under the group umbrella. Getting this right now prevents costly rebranding later.
2. Multi-Page SEO Benefits: The multi-page format handles growth better and provides the SEO structure needed to capture organic search traffic from builders looking for steel fixing contractors.
3. Professional Impression: In B2B construction, credibility matters. A premium website with thoughtful animations and professional photography signals reliability and quality to potential clients.
4. Animation Opportunity: Your existing logo has motion potential that can bring real energy to the brand without being over the top - a differentiator in the construction industry where most competitors have static, basic websites.
5. Long-term Value: The brand guidelines document and case study template provide ongoing value, making it easier to maintain brand consistency as the team and marketing efforts expand.

Alternative: Option B

If timeline or budget is the priority, Option B delivers excellent value with a professional multi-page website and brand refresh. This can always be upgraded with additional brand work in the future.

8. Next Steps